Snapchat made its name for the ability for users to send posts, called ‘snaps’, and delete them after a few seconds of viewing. That may be about to change!
According to an exclusive report by Reuters, Snapchat is considering changes to the app that could make the public snaps permanent. The company, according to the report may also unhide the identities of Snapchat users making the public posts.
This marks a major deviation from Snapchat’s USP, which became popular
The changes might only impact the “Stories” section and reflects Snapchat’s desperate attempts to become cash positive. Snapchat has lost 60% of their value since its IPO 2 years ago.
Snapchat which recently started extending the duration of public stories is considering the move to help news discovery platforms that use S
The move might also be following other social media apps that allow firms access to content for various purposes and hopes to gain more advertising revenue by having the posts last longer and hoping the advertisers pay more for it.