Citi Research, the investment arm of Citibank, has stated that the demand for iPhone XS MAX will reduce by 50% in the first quarter of 2019.
In a report published by Reuters, a Citi Research analyst explains that the reduction in the forecast is driven by the view that iPhone is entering a destocking phase, combined low demand and weak outlook for Apple’s latest iPhone XS MAX.
Overall, across all the iPhone sales, the demand is expected to reduce by 10%, from 50 million to 45 million units.
This follows recent events when Apple announced that they will not be releasing sales figures from next financial year onwards, a move that most analysts believe reflects an expectation of weakened sales.
