Xiaomi’s new phone sets Guinness World Record

Chinese mobile phone maker Xiaomi took marketing a little too seriously to promote their newly launched device Mi Play. They created a giant digital display combining 1,005 Mi Play devices at a Chinese mall. The display resembled a large Christmas tree. Thereby, winning a new Guinness World Record and replacing previous similar record using 504 mobile units.

Apparently it took 12 hours or more to put this together and painfully synchronising the displays to form shape of a tree. See below image.

digital tree Xiaomi mi play
Source: Xiaomi

The Mi Play features a 5.84 inch display with a ‘water droplet’ notch. A 12 MP camera with Artificial Intelligence. SoC is Mediatek P35 (8 Core / 2.3 GHz), with 4GB + 64GB version. Powered by a 3000mAh battery pack.

For Chinese customers, Xiaomi is also launching the phone with a year of free data. Priced at approximately $160 and colorful nature of device, it is a pleasing buy for the holiday season in China.

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